April 5, 2007
Cherokee signs licensing agreement with Mexican firm
“Cherokee Inc. has entered a multi-year international licensing agreement for its Cherokee brand with Comercial Mexicana, the company said Wednesday. The deal with the Mexican retailer covers a range of categories including men’s, women’s, children’s clothing, footwear, accessories and more, the company said in a release. Terms of the deal were not disclosed. Van Nuys-based Cherokee Inc. is a marketer, licensor and manager of a variety of brands it owns, including Cherokee, Sideout, Carole Little and others, and is a consultant to the brands it represents.”
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