Tahoe tourism officials to discuss marketing strategy

Lake Tahoe-area tourism executives will gather in South Lake Tahoe on Wednesday to share strategic information at the 2007 SMG Tourism Conference.  This eighth annual event, which is themed “Sustainability & Authenticity: Marketing Your Destination’s Unique Character,” will address issues critical to tourism, including geotourism, social media and brand building, California tourism trends, and how Indian gaming and economic development trends are impacting destination character, officials said.  Speakers at the event include Jonathan Tourtellot, director of sustainable destinations at the National Geographic Society; Dave LaPlante, CEO of Twelve Horses; and William Eadington, gaming expert at the University of Nevada, Reno.