DirecTV launches interactive game channel with Mattel Content

“DirecTV launched a new channel Tuesday, Game Lounge, which will offer games for both children and adults that will be played using the DirecTV remote. With the launch, DirecTV also announced an exclusive deal with Mattel Inc. that will incorporate all of the Mattel brands, including Barbie, Hot Wheels and UNO, into a line of children’s games available exclusively for the Game Lounge platform. Other brands that will have games on the channel include Nickelodeon, Leap Frog and PBS Kids… Mattel is the world’s biggest toy maker. DirecTV Group Inc. is the largest direct broadcast satellite provider in the United States. Both companies are based in El Segundo.”