State tourism campaign to debut during Oscars

“The California Travel and Tourism Commission will unveil its new $10 million promotional campaign with a big Hollywood premiere. Viewers in four Western markets who tune in to the Oscars telecast Sunday will see the pitch. The 30-second spot will air in pre-show, during and post-show coverage of the Academy Awards on the ABC affiliates in Denver, Seattle, Salt Lake City and Portland, Ore. The ad, dubbed “Fast Lane,” will feature appearances by Clint Eastwood, Wolfgang Puck, Teri Hatcher, Tony Hawk, Jeff Gordon and Gov. Arnold Schwarzenegger and First Lady Maria Shriver, among others.”