Hollywood asks YouTube: Friend or foe?

As YouTube, with the backing of Google, becomes a powerful force in the media world, Hollywood studios and other entertainment companies are trying to figure out if it is a friend or foe. After all, YouTube distributes unauthorized clips of the movies that the studios spend an average of $96 million to make. But it can also help them build a tremendous buzz, and that is driving Hollywood to try to work with it instead of against it.”