Sweden

April 8, 2008

California shown as part of Mexico in Absolute Vodka advertisment

Absolute vodka company set off a minor controversy by showing California, Texas and much of the Western U.S.as part of Mexico in advertisements in Mexico. As reported in the San Francisco Chronicle:

The campaign, which promotes ideal scenarios under the slogan “In an Absolut World,” showed a 1830s-era map when Mexico included California, Texas and other southwestern states. Mexico still resents losing that territory in the 1848 Mexican-American War and the fight for Texas independence.

But the ads, which ran only in Mexico and have since ended, were less than ideal for Americans undergoing a border buildup and embroiled in an emotional debate over illegal immigration from their southern neighbor. .. Absolut said the ad was designed for a Mexican audience and intended to recall “a time which the population of Mexico might feel was more ideal.”

“As a global company, we recognize that people in different parts of the world may lend different perspectives or interpret our ads in a different way than was intended in that market, and for that we apologize.” Vin & Sprit, Absolut’s Sweden-based parent company, will be acquired by French spirit maker Pernod Ricard SA under a deal reached last week.

Filed under Foreign Relations, Media and Entertainment, Mexico, Sweden by

April 21, 2007

Google buys Sweedish Web-conferencing company, Marratech

“Google has bought online video-conferencing software company, Marratech, the latest in a barrage of software application announcements by the online giant. Google announced the acquisition on its blog, saying the Sweden-based Marratech will be great for Google’s own workplace because Googlers ‘thrive on casual interactions and spontaneous collaboration.’ Video-conferencing is a logical next move for Google, given its dive into online video recently with the acquisition of YouTube. It’s just the latest front in its battle against Microsoft, which has its own web conferencing software Live Meeting. Cisco, meanwhile, just acquired another major player in the industry, WebEx, for $3.2 billion. The difference, of course, is that Google paid pennies relative to what Cisco paid. As a consumer oriented company, Google can presumably distribute the software easily and perhaps even for free. Marratech, founded in 1998, raised at least the equivalent of $10 million. Investors include Slottbacken Venture Capital, the investment unit of Telia Sonera, the Sixth Swedish National Pension Fund, Emano, Hagstromer, and Qviberg.”

Filed under Information Technology, Mergers and Acquisitions, Sweden, Telecommunications by

March 20, 2007

Google buys Sweedish graphical display company

“Google has acquired Swedish non-profit company Gapminder that produces visually attractive graphics to display facts, figures, and statistics in presentations.”

Filed under Information Technology, Sweden by

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