April 10, 2007

Santa Ana chamber pushing residents to learn English

“In a city where about 80% of residents do not speak English at home, the Santa Ana Chamber of Commerce has initiated a $4.5-million campaign to get 50,000 residents to learn the language over the next four years. As part of its project, the chamber last month launched an aggressive advertising campaign, with messages urging residents to learn English plastered on buses and at bus shelters, the train station, supermarkets and self-service laundries. Census statistics show that at least 51% of city residents ’speak English less than very well.’ More than half the city’s employees speak Spanish, most Asian merchants have learned the language, and nearly every retail business has Spanish-speaking employees.”

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