Since 1983 we have helped our clients grow with the Latino market.
Here is who we are:
• 100% independent & Hispanic-owned
• Over 35 bilingual and bicultural
marketing professionals
• Proven expertise in reaching Latinos
in the US and Latin America
Hispanic Insight System®
All our work is based on our proprietary system, which combines qualitative data with traditional audience measurement sources to identify specific sub-strata within the Hispanic community. It allows for more efficient creative and media placement.
Research:
• Market segmentation
• Consumer behavior & purchase dynamics
• Positioning and copy testing
Creative:
• Broadcast, print, OOH and interactive
creative development
• Creative for national Hispanic, Mexican, and
Caribbean markets
• Real-time ISDN recording with studios in
Mexico City, New York, Miami and
Puerto Rico
• TV production capabilities in both the U.S.
and Latin America:
• Over 100 TV spots produced annually
• Over 200 radio spots produced annually.
