Big Dogs

Big Dog Sportswear produces high quality, reasonably priced activewear and accessories for men, women, and children of all ages. The Santa Barbara-based company's collection of lifestyle apparel and accessories reflects the activities and sports popular throughout California and the West. Created from the recipe Quality Value Fun, Big Dogs' unique products can be found in company-owned retail stores, online or purchased through our mail order catalog. Key to the success of the brand is Big Dogs' reputation for producing high-quality graphics. Sales of Big Dogs graphic t-shirts, the company’s best selling product line, continue to grow each year. Graphics are the driving force behind the brand strength of the company. Big Dog graphics are leveraged into other product lines, including loungewear, boxer shorts and rayon shirts. These product categories that feature Big Dog graphics also continue to grow each year, an indication that Big Dogs' wide appeal and core brand strength remain strong. The Big Dogs brand is designed to appeal to men, women and children of all ages, particularly baby boomers and their kids. This core demographic is one of the fastest growing segments of the population. Big Dogs has a loyal and growing customer base in the plus sized market. This category is also one of the fastest growing demographics in the country and represents 26% of sales. Sales of Big Dogs children’s merchandise represents 14% of our business.